What is a book
trailer?
It is an
advertisement for a book, just like a movie trailer is an advertisement for a
movie. (Think: What would make me want to read this book?)
What makes a good
book trailer?
1.
Presentation/Persuasion: A good book trailer has a call to action – The
viewer knows where to go to get the book, or where to go to find out more
information. (Hint: your Call to Action could be "Read this Book
Today" or "Check out this book today at your library")
2.
Content/Storyline or plot: A good book trailer has clarity – The viewer
knows exactly what book and what kind of book (genre) is being promoted. The
viewer also gets a pretty good idea what the book is about.
3.
Presentation/Interest level: A good book trailer triggers an emotional
response – The viewer gets the promise of an experience, one they know they
will have when they read the book. In other words, the experience the book
trailer creates promises to be the experience the reader will have when reading
the book.
Remember:
· Have a
hook for the audience: (i) get people interested/excited about the book (2)
grab their attention with the first frame
· Don't
have too much text
· Set
the moods and convey the "feeling" of the book
· Length
is important. Not too long or too short but enough to give a quick
"taste" of the book
· Be
mysterious
· Look
at the concept behind the story and don't focus on the details of the
book (the minutiae)
· Music
and sound is essential
Great Example of a
Student Created Book Trailer: https://animoto.com/play/nDg0elZXmBd8eC5mRd9D7A
·
One thing that makes this book trailer great is that all the
pictures are from the internet, and a different girl but the group was careful
to pick pictures where the girl looked so similar you didn't realize a
different person.
